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Friday, August 9 • 10:45am - 11:45am
CANCELLED due to flight issues- INSTORE Marketing: What Does It Cost? Building a realistic marketing budget

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Successful retailers have one big thing in common: They all have a marketing plan. And, this marketing plan starts with knowing your budget; understanding your unique selling proposition; and concentrating on those areas which can provide you with the greatest ROI. In this session, we'll review the proper way to build an actual budget; the questions you need to answer prior to that build; and discussing those best tactics for acquisition and retention marketing. Retailers will have the opportunity to build their budget in this session. Recommended: Retailers should either bring or have access to their sales numbers (month by month previous 3 years); and a breakdown of each category
Speakers
avatar for Angie Ash

Angie Ash

Executive Vice President, Fruchtman Marketing
Angie started at Fruchtman Marketing in 1993 graduating from the University of Dayton with a degree in Visual Communications Design and a minor in English. She quickly worked her way up to art director and then made the leap to “the dark side” of client service in 2006. Now as... Read More →
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →

Sponsors
avatar for INSTORE Marketing Services


Friday August 9, 2019 10:45am - 11:45am EDT
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039
  Marketing, Business
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